Steven Smith on Designing the Most Iconic Sneakers Ever | YEEZY, Nike, New Balance
Update: 2025-09-08
Description
In this episode, we sit down with legendary sneaker designer Steven Smith to explore his five-decade journey through some of the biggest names in footwear. From shaping New Balance classics like the 574, 997, and 550, to creating the radical Instapump Fury at Reebok, and later redefining hype and style with YEEZY under Kanye West. Steven shares the creative processes and mindset behind his iconic designs. This conversation is full of lessons on innovation, resilience, and pushing boundaries. Perfect for anyone curious about sneaker culture, design, or building a lasting legacy.
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